Just what it IS you do, that the others don't. Here are 6 key areas you have to clarify to generate an effective USP:ġ. But more importantly, it positions you above the crowd, makes more sales, creates a vastly bigger client base, and results in vastly superior profits. It tells prospects why they should buy from you. Developing your USP (Unique Selling Proposition) is critical to achieving marketing success.
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